“Gating the networks†is the foremost need of the new era’s technology, and that is how the Facebook got off the ground – how the site was developed by the Facebook application developers and how it rolled out, eventually becoming one of the most visited site on the internet. I thought I would share some of my research notes here related to the success factors of the Facebook applications, as there are hundreds of Facebook apps having 1M or more users. Although, there are plenty of reasons for this, but the biggest part of the Facebook apps success was being in the right place at the right time by the right people. But still what are those things that are keeping the audience in place with the Facebook after so long of its being launched? Here’s my take on the Facebook’s top 5 success factors in a convenient list form;
Firstly, the user’s appetite for adding apps is greatest at the start simply for the sake of curiosity and all this credit went to the aesthetic Facebook application developers. After receiving a large number of app invitations, you are less likely to take a look at them. Facebook provides app developers with a variety of ways to virally market an app, and the top apps took advantage of these.
Secondly, the user interface provided by the Facebook application developers is so much smart and simple that a 2 year old can understand what you are trying to say.
Thirdly, the write up you have on the App store is the key. It is one of the most important things developed by the Facebook developers keeping the threads connected.
Then there are the highly responsive apps created by the Facebook developers that will not let your app get slow or appears to lock the screen.
And finally being the part of the connected world, the apps should have social networking fully integrated, and that’s why the Facebook app developers developed the apps so flexible that it could drum up the viral marketing for your app.
There’s no doubt that I’ve missed things, or that people have different opinions and I am hoping that people will contribute to the discussion in the comments by adding their thoughts on what the key success factors are for a Facebook app.
